Kraft Heinz Brings HEINZ, Kraft Mac & Cheese, and More to Disney Parks and Disney Cruise Line
Two names your family already knows are teaming up. On July 21, 2026, Kraft Heinz and The Walt Disney Company announced a long-term alliance that puts familiar Kraft Heinz brands into Disney dining moments across the parks, the resorts, and Disney Cruise Line. If you love spotting HEINZ ketchup on your table or a bowl of Kraft Mac & Cheese on a kids’ menu, you are going to notice this one on your next trip.
Here is what Disney fans need to know, with a focus on where and how you will actually see it while you are traveling.
What This Means for Disney Dining
Ten Kraft Heinz brands, including HEINZ, Philadelphia, and Kraft Mac & Cheese, are joining the Disney experience. The companies describe it as a multi-year, enterprise-wide alliance that spans food, media, and events. For guests, the headline is simpler: new menu items, new guest experiences, and new product offerings at hundreds of dining locations.
The rollout begins this summer and continues throughout the year, so expect the changes to appear gradually rather than all at once.
What Is Coming to the Parks and Disney Cruise Line
Because so much of this alliance lands on the dining side, here is a clear breakdown of what to watch for on your next visit:
- New menu items across U.S. Disney Parks, developed by combining Kraft Heinz flavors with Disney’s culinary team
- Distinctive dining experiences and storytelling-driven offerings inspired by Disney’s franchises, from Main Street, U.S.A. to Star Wars: Galaxy’s Edge
- New HEINZ condiment stations appearing throughout the parks
- Custom-designed equipment built specifically for the parks alongside those condiment stations
- Ten Kraft Heinz brands woven into settings guests know best, including HEINZ, Philadelphia, and Kraft Mac & Cheese
- New offerings on Disney Cruise Line sailings departing from North America
- Updates at hundreds of dining locations spread across Walt Disney World Resort in Orlando and Disneyland Resort in Anaheim
- Bespoke guest experiences designed for both the U.S. parks and Disney Cruise Line, not just standard menu swaps
Disney has not shared a full list of specific dishes or the exact restaurants yet. As those details arrive from official Disney sources, this collaboration will start showing up on menus you already visit on property.
Good News for Parents Traveling with Picky Eaters
Any parent who has watched a tired four-year-old push away an unfamiliar plate at the end of a long park day knows the value of a meal a kid will actually eat. That is the quiet win buried in this announcement.
Kraft Mac & Cheese is one of the ten brands named, and it is the kind of food that tastes the same in a park quick-service line as it does on a Tuesday night at home. For a child who is overstimulated, off their nap schedule, and skeptical of anything new, that familiarity does real work. It means fewer dinner standoffs and fewer meals that end with a hungry kid and a frustrated parent.
The same goes for HEINZ ketchup showing up more visibly across the parks. Plenty of kids will eat almost anything if the ketchup situation is handled, and expanded condiment stations make that easier to sort out without flagging down a cast member.
None of this replaces the adventurous eating that makes Disney dining special. Think of it as a reliable fallback so the rest of the table can order the interesting thing.
A First Look at D23
You will not have to wait until your next trip for a preview. HEINZ is heading to D23: The Ultimate Disney Fan Event, taking place August 14-16 in Anaheim, California. Fans there can try new sauces from the HEINZ Sauce Vault, and Disney has hinted at additional surprises that offer an early glimpse of the collaboration.
If you are attending D23 this year, the HEINZ activation is worth adding to your list.
Why Disney and Kraft Heinz Say They Teamed Up
Both companies framed the partnership around family and shared memories. Disney’s Corporate Alliances team pointed to the goal of bringing families closer to the stories and places they love. Kraft Heinz described the two brands as being woven into everyday family life for generations, from movie nights to the dinner table.
Beyond the parks, the alliance also reaches Disney’s studios and streaming platforms, along with integrated marketing campaigns and digital content. For dining-focused guests, though, the parks and cruise experiences are where you will feel it most directly.
When Will You See It?
The alliance officially launches this summer, with activations and experiences rolling out across North American Disney parks, resorts, and cruises throughout the year. Since the changes touch hundreds of dining locations, plan to keep an eye on menus during your visits over the coming months.
Dining reservations at Disney World and Disneyland fill up fast, and popular tables get even harder to book when something new arrives. To stay ahead of hard-to-get reservations, set up MouseDining dining alerts so you get notified the moment a spot opens up.
Frequently Asked Questions
What Kraft Heinz brands are coming to Disney?
Ten Kraft Heinz brands are part of the alliance, including HEINZ, Philadelphia, and Kraft Mac & Cheese. Disney and Kraft Heinz have named those three specifically so far.
Where will the changes appear?
You will see new menu items, guest experiences, and product offerings at hundreds of dining locations across Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line sailings out of North America.
Is this only in the parks?
No. While the parks and Disney Cruise Line are the main dining focus, the alliance also extends to Disney’s resorts, studios, and streaming platforms.
Is this helpful for families with picky eaters?
It should be. Kraft Mac & Cheese is among the named brands, which gives kids a familiar option that tastes like what they eat at home. Wider HEINZ availability across the parks helps too.
Can I try anything before my next trip?
Yes. HEINZ will be at D23: The Ultimate Disney Fan Event on August 14-16 in Anaheim, California, with new sauces from the HEINZ Sauce Vault and additional surprises.
When does it start?
The alliance launches in summer 2026, and new experiences will continue rolling out across Disney parks, resorts, and cruises throughout the year.